Client reactivation: we regularly win back the dormant customers in your database

Client reactivation is an outsourced service in which we regularly contact customers who have not bought for a long time — by phone (cold calls), email, LinkedIn and other channels. Only clients who show interest are passed to your sales rep. Your team no longer has to work through an old database and can focus on new opportunities.

Do you have customers in your database who have not bought for a long time?

We review your database and propose who to contact and how. The consultation is free and no-strings.

Book a free consultation →

What client reactivation is and why it pays off

Most companies have hundreds or thousands of customers in their CRM or invoicing system who used to buy and stopped. Sales reps rarely have time for them because they chase new customers or serve active ones. Yet these people know your company, have experience with it, and are easier to approach than completely cold contacts.

Reactivation is a recurring process, not a one-off campaign. We split the database into segments, prepare a reason to get in touch for each, and contact them repeatedly across several channels until they show interest or say they are not interested.

A step-by-step approach is in our article: how to win back dormant B2B customers.

How we contact dormant clients

Phone (cold calls)

Our callers phone clients in your name, find out why they stopped buying, and agree a next step or a meeting. For older clients the phone is often the most effective channel.

Personalised sequences by segment and purchase history. Not a mass newsletter, but messages that fit the situation of the specific client, with an opt-out.

For contacts we can find on LinkedIn, we reconnect and reopen the conversation with a short message. Best for B2B clients and decision-makers.

Other channels by agreement

Depending on your practice and client consent, we can add channels such as SMS or WhatsApp. The channel mix is set during the consultation.

How reactivation works

1
Database audit and segmentation
We review an export from your CRM or invoicing, remove duplicates and invalid contacts, and segment clients by last order, value and industry.
2
A reason to get in touch
For each segment we prepare the message: a new offer, changed terms, a new service, or feedback on your previous cooperation.
3
Regular outreach
We contact clients by phone, email and LinkedIn in agreed waves, so they are not all contacted at once.
4
Handling replies
We sort replies into interested, later, not interested and wrong contact. For interested clients we find out the need and agree the next step.
5
Handover and report
Interested clients go to your sales rep with the context of the call. Every month you get a report: how many clients were contacted, who replied and how many meetings resulted.

What it saves your sales team

Your rep no longer has to work through an old database or call clients who are not interested.
They only receive clients who showed interest, with the context of earlier communication.
Reactivation keeps running when your sales team is busy.
The report shows which part of your database is still alive and which is not.

Who client reactivation is for

B2B companies with a database of past customers (suppliers, services, software, manufacturing).
Companies whose sales rep cannot keep up with both new customers and the old database.
Companies that changed their offer, pricing or product and want to inform past customers.

How reactivation differs from a newsletter or in-house sales

Unlike a newsletter, communication is not one-way. We reach out personally and find out what the client needs.
Unlike in-house sales, it is done externally and regularly, without taking your team’s time.
Unlike marketing automation, we also use the phone, which often decides with older clients.

In the Czech Republic, commercial email requires the recipient's prior consent (§ 7 of Act No. 480/2004 Coll.); the exception is for existing customers whose contact you obtained through a sale and to whom you offer similar own products, with an easy opt-out. We therefore set the scope only to what your database and the law allow. This is not legal advice; we recommend checking it with a lawyer.

Client reactivation FAQ

What is client reactivation?

It is the systematic outreach to customers who used to buy but have not ordered for a long time. The goal is to restart communication and cooperation. SalesAgent.cz does it as an outsourced service by phone, email, LinkedIn and other channels.

How long must a client be inactive to be reactivated?

We set the threshold according to your industry and buying cycle. For some companies it is 6 months, for others a year or more. In the database audit we pick the segments that make sense.

What do we need to provide?

An export of clients from your CRM or invoicing system (company, contact person, contact details, date of last order, ideally value). We set up the rest together.

Is contacting former clients legally compliant?

For email in the Czech Republic § 7 of Act No. 480/2004 Coll. applies: commercial messages need prior consent, with an exception for existing customers and similar own products with an easy opt-out. Phone and other channels have their own rules. We set it up according to your database and the source of the contacts, and recommend checking it with a lawyer. This is not legal advice.

How much does client reactivation cost?

The price depends on the size of the database, the number of channels and the contact frequency. We prepare an exact offer after the initial consultation and a look at your database.

Does it replace our sales rep?

No. It comes before them. We do the outreach and first qualification, and only hand over clients worth your rep’s time.

Do you have customers in your database who have not bought for a long time?

Book a free consultation →