How to Implement Sales Automation
A practical guide to building an automated outbound process — from data and enrichment to email, LinkedIn and CRM.
Read more →Process
How we build your system
You are not renting an app or hiring an agency on retainer. In 1–3 weeks we build an outbound machine wired into your tools — and hand you the keys.
01
Consultation
We go through your sales, your ideal customer and your goals. We map what the system would look like for you specifically — which channels, what data, where it connects (CRM, ERP). No strings, no charge.
02
Design
We design the whole pipeline: data sources and scraping, contact enrichment, email and LinkedIn sequences, a live product demo, and the connection to your systems. You know exactly what you are getting.
03
Build
We build the system on our infrastructure and on your accounts. Scrapers, enrichment, outreach sequences, reporting — all wired into one running machine.
04
Test & hand over
We tune deliverability, copy and conversion on real traffic. Then we hand over the keys and train your team. The system and the data are yours — the know-how stays in-house, not with an agency.
Who we build it for
B2B SaaS and service companies (5–50 people)
You run outbound or want to start, but you do not want to depend on an agency forever. We build you your own machine that scales with you.
Manufacturers and B2B firms
You have a product but no systematic way to reach new customers. We give you a pipeline your own team runs — without hiring a whole sales department.
Teams that want to own the pipeline
You do not want to pay forever for access or send your know-how out of house. The system, the data and the process stay with you.
Our services
What we build for you
Not one tool for one step. An integrated system across the whole funnel — from data to meeting, wired into your CRM and ERP.
Ownership & handover
We hand over the keys — the system is yours
Unlike an agency, we hand you the whole machine. We train your team, leave documentation, and the system and data stay with you. We can run and optimise it for you, but you never have to depend on anyone.
Book a consultation →Training your team to operate the system
Documentation and access handover — it is all yours
Optional monthly support, operation and optimisation
Connects to our sister products (salesbot, live demo, custom dev)
Client results
The numbers below are real replies — companies that responded and wanted to talk further. Not email opens.
37
qualified leads over a 2-month trial
Whistlelink
Whistleblowing SaaS · Sweden
∞
ongoing lead generation across CZ and SK
Bierbauer & Sohne
Agricultural machinery · Germany
Specific references and recommendations available on request.
Who is behind it
Petr Kubicek
Founder, Sales Robots s.r.o.
Fifteen years in B2B sales and marketing, including years in senior and leadership roles. We build sales systems on our own infrastructure — scrapers, LinkedIn automation, live demo and custom development. I do not resell someone else's tool; I build a system and hand it to you.
15+
years in B2B sales
Ing.
Prague Univ. of Economics
1–3 weeks
to a running system
Sister service
Want to reach visitors who come to your site on their own? That is what Sales Robots does — on-site chat and widgets that turn a visit into an enquiry.
ROI Calculator
What's the return?
Set your average deal size and close rate — the rest are real numbers from the system.
Average deal value€2,000
€400€20,000
Meeting-to-close rate15 %
5 %50 %
AI SYSTEM
SalesAgent.cz
from €239 / month
Companies reached1 000
Reply rate 2 %20 meetings
Close rate15 %
New customers / month3.0
New revenue / month€6,000
Cost / month− €239
Net gain / month
+€5,764
25.4× return on investment
Sales employee
~€4,000 / month
Companies reached800
Reply rate 2 %16 meetings
Close rate15 %
New customers / month2.4
New revenue / month€4,800
Cost / month− €4,000
Net gain / month
€800
+€4,964
monthly advantage of the AI system over a sales employee — at 15% close rate and €2,000 deal value.
Book a call
30 minutes · no commitment · we'll show numbers for your market
Blog
Latest articles on B2B sales & automation
Sales Automation: How AI Changes B2B Outreach
What an AI-driven outbound system actually does — finding companies, reading their sites, and reaching the right people.
Read more →What a Sales Agent Does
Role breakdown, key skills, and how an automated system supports the work an agent would otherwise do by hand.
Read more →Let's talk about what your system would look like.
On a no-strings consultation we go through your sales and your automation options — and show you what your own outbound machine could look like.